Wednesday, January 22, 2020
Gillette Marketing Plan Essay -- Business Marketing Analysis Managemen
Gillette Marketing Plan Gillette's $9.2 billion global business began on September, 1901 by the name of "American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focuses on are Blades & Razors, Duracell, Oral Care, Braun and Personal care. This project deals with the production of a disposable razor with incorporated gel. Gillette is the largest well known company for producing razors. The company receives the greatest profits from that operation. Gillette sells products in over 200 countries and has approximately 28,700 employees, 70& from which are outside of the US. Manufacturers operate at 31 facilities in 14 countries and 40% of sales come from NEW products for 11 consecutive y ears. The Gillette Company's Vision is to build Total Brand Value by innovating to deliver consumer value and customer leadership faster, better and more completely than their competition. This Vision is supported by two fundamental principles that provide the foundation for all of our activities: Organizational Excellence and Core Values. Organizational Excellence is accomplished by superior and continually improving performance in every area and at every level of the organization. Gillette's performance should be guided by a clear and concise strategic statement for each business unit. Excellence requires hiring, developing and retaining a diverse workforce of the highest caliber. The three core values that define the ... ...ategic direction of the company of holding the leadership position n the grooming market. Also, this strategy will fit with Gillette's major, sustainable, competitive advantage of being an industry innovator (3). Manufacturing the "Sensor 3 Gel" will add value to the organization, as it will reposition the Gillette Company as the undisputable industry leader. The "disposable razor" target market will be male population across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers show that there is a large market for razors worldwide. The "disposable razor" will first be manufactured with a regular shave gel to appeal to a large group of men. But in the long run, new and more focused groups will be targeted. Different shaving gels for different type of skins will be introduced.
Monday, January 13, 2020
Placement report Essay
N.V. Elmar (Naamloze Vennootschap Electriciteit-Maatschappij Aruba) is in charge of providing electricity in Aruba. Formerly, the company’s name is N.V. ELECTRA founded by Mr. John G. Eman in 1950. After his death, his wife Mrs. F. van der Biest-Eman took over his place and continued the company’s operation. In November 9, 1950, N.V. ELECTRA discusses with Parliament the dealings of providing electricity in Aruba at the public’s interest. Under this discourse, the company had experienced several issues. ELECTRA then becomes a government property after the approving the proposal. Within the proposal, the company specifies itself to be under the control of OGEM N.V. located at the city of Rotterdam, Holland. Its first operation in November 15, 1950, N.V. Elmar has the capacity of 3000 KW with three diesel engines and eventually increased in 1958 buying a power station with a capacity of 15,000 KW. However, in 1982, OGEM experienced bankruptcy and decided to sell its shares of N.V. Elmar to Utilities Aruba N.V. owned by the government. Now, the company proudly states of its financial stability and management under the limits of concession (elmar.aw, 2004). Now, Elmar has a number of 163 employees and approximately 33,000 consumers on the island of Aruba. Island of Aruba            Serviced by the N.V. Elmar, Aruba is a Carribean island 24 km west coast of Venezuela. Of the three Dutch Islands, Aruba is the smallest having an area of 194 km2 with eight regions, namely, Noord / Tanki Leendert, Oranjestad (West), Oranjestad (East), Paradera, Santa Cruz, Savaneta, Sint Nicolas (North) and Sint Nicolas (South). The official language used is Dutch, particularly in education, mass media and civil service. Another language, is Papiamento, second to English as the main language in the island. The population also speaks of Spanish, a prevalent language in upper grades of primary schools (Elmar, 2006). Role in the Company            Because I hold a position in the Human Resources Department, most of my concerns are on employee benefits, recruitment and other employee related issue. Six months in N.V. Elmar has undoubtedly reached my capacity as an employee in the Human Resources Department. Two of their projects for employees, health and wellness program and monetary rewards will be discussed as the main concept of this report. Methodology Research Design            Elmar, like any other company, has major concerns on their employees. To address, this, the company initiated a corporate Health and Wellness program. In this program, the awareness of employees on health related issues and quality of life are substantially relayed. The company has outlined the procedures by giving employees education and promotion on health programs, and orientation and coordination of health assistance. Primarily, it is important to know what the general health status in the island is. Some of the researches made convey of obesity as the primary contributor to life-limiting illnesses in Aruba. The reasons for a high rate in the island are the decreased deprivation of food and a sedentary lifestyle. Aruba is a developed country and in most studies, countries in this state have high incidences of obesity especially on families with lower household income. Often, the quality of food is overlooked wherein buying foods high in calorie and fat is rampant. In a survey conducted in 1991-1992, 67% of the Aruba population is overweight. Moreover, this finding affects both sexes. Next study was conducted in 1995 to 1996 showing the nutritional state of first up to fifth grade overweight. Approximately, 13.4 to 14% of the first graders are overweight and 26.1 to 29.4% of the fifth graders experience obesity. A more recent study in 2004 by Dr. Richard Visser stated that of the 367 children studied, 133 were obese, the number of underweight children is 18, and the remaining 216 were healthy. Significantly, Visser found out that one factor of the growing population concerning obesity in oner population is the unawareness and disregard as a public concern. Hence, attention such treatment and proper education about being obese is insufficient.            Monetary and Non-Monetary rewards are essential for performance improvement of employees. Though we may see that vision, mission, and goals would be enough motivating entities in employee performance, still, these direct costs will provide a meaningful and prosperous stay in the company. In the monetary rewards, as the name implies, more of salary additions are being worked upon while the non-monetary rewards focus on recognizing the employee capability on work and other areas. Elmar Company has an incentives and rewards system, wherein it compensates, reinforces, and encourage enhancement of employee duties. In these types, providing incentives and rewards may focus on team or individual distribution. Moreover, the essentiality of these programs for employee performance, will direct work efforts in advantage to the mission, vision and goals of the company. Incentives and rewards are given to teams, organizations, or individuals in the company that exceed the company’s expectations. Procedures            Elmar company has outlined its goals and objectives in preparing the health and wellness programs. In this way, the company will properly monitor how the program is advancing towards the organization’s benefits. The company’s concern for its employees marks the unity of the two in a system of social relations. Upon noting the principles held by the company in this program, the statement now implies that there is the importance for maintenance, prevention, and promotion of health status of employees.            The vision of the company in pursuing this project is to develop an advanced and efficient program for the health and wellness of the company. Conceptual perceptions about this vision are: Corporate health and wellness means work with the employees of Elmar. Corporate health and wellness underlines the positive dimensions of health. Corporate health and wellness has to involve different groups, organizations and institutions.            Subsequently, the company has marked the strategic and operational objectives for this program. Strategic objectives cover the expected results upon reinforcement of the program while the operational objective sees how the actual procedure must perform on the employees. The following are the strategic objectives: To reduce medical costs and disability costs: many companies have found that they can significantly reduce the cost of employee health care benefits by proactively promoting health, safety and wellness. To reduce absenteeism: numerous studies have found that employee wellness programs can significantly reduce employee absenteeism. To enhance productivity: many studies have linked health risks with reduced employee productivity and have found that healthier workers are more productive. To improve general health and well being. (Corporate Health and Wellness Program, 2006: 12) While these are the operational objectives: Structure and develop corporate health and wellness programs and activities according to priorities established. These programs c.q. activities are directed to the individual employee, Elmar as an organization and the community of Aruba. Establish and reinforce collaborative relations with organizations in the community, government, and NGO’s, related to the development of specific projects in corporate health and wellness. Generate an employee data bank related to the risk factors in health and wellness that can be used to generate assistance, prevention and education programs. Develop educational activities for the employees that can reinforce the actions of promotion in corporate health and wellness. (Corporate Health and Wellness Program, 2006: 12).            To start the program, first, the company must identify which are the employee needs prior to implementing operational objectives. In order to have an appropriate amount of data, the company will have to conduct as survey amongst its employees, invite an organization that will manage the physical examination among employees and facilitate education about eating healthy.            The monetary and non-monetary programs will take effect on employee’s performance level. Generally, it enhances the performance to satisfy or exceed the objectives. Examples of Monetary incentives are: Performance awards – monetary incentives that reward employees upon performance that exceeds the expectation of the company. Observation of giving this award is through formal performance ratings of record on the appraisal period. Special act or service awards – one-time awards like lump sum for employees that had done a specific task from performance. Judgment in this kind of award comes from the first line supervisors. Quality Step increases – gives employees faster than normal progression by facilitating stepped rates and a permanent increase in basic pay. Time Off awards – granting employees leave without charging their annual leave. Gain Sharing – a system, wherein both the company and the employee gain improved productivity. In this system, the company measures the productivity of employees, which in turn gives additional income to the company, then, the employees and involved organization will benefit through associated earnings of the company.            Non-monetary incentives may be tangible or incentives that have more bases on rewards like trophies, medals, certificates, and plaques. Moreover, this kind of incentive may take an intangible position, for example, if an employee has exceeded the expectation of the company, the organization may include training opportunities and assignment of employees to a more meaningful, challenging, and prestigious kind of work. Even though these incentives may not have much value directly on budget, some studies have shown that this becomes more important as motivating factors for employee performance. The Report SWOT Analysis            SWOT (which stands for strengths, weaknesses, opportunities, and threats) is a type of management observation on the overall performance of an organization. This method is often used on businesses because results can be easily transformed in other business philosophy like Porter’s five forces. Generally, the SWOT analysis has effect on overall evaluation when one factor has a cited defect or disadvantage. The strengths and weaknesses are the internal factors while the external factors are the opportunities and threats (marketingteacher.com, 2007). Strengths The strengths of the health and wellness program are in aspects of giving educational awareness to employees considering health problems, disease prevention, and health status. Hence, employee performance may increase. Moreover, productivity may increase because of reduced absenteeism, medical insurance policies, and cost effective strategies. The strengths of monetary and non-monetary incentives take effect on employee and company relationship. Employees regard much of their work because of these rewards, which in turn will not only increase productivity but also enhance the quality of products and services as well. In addition, if properly examined, is the preservation and maintenance of employees with exceptional skills and abilities. Weaknesses Apparently, the weaknesses of health and wellness programs are the appropriate participation of employees particularly in health awareness programs. The individual may listen to these lectures but do not apply them in real life. One weakness of incentives is on the monetary rewards. Generally, monetary rewards have the â€Å"amounts†in order to make employee performance more successful and productive. However, some employees may look at incentive as the central mark of their performance rather than cling on the vision and mission of the organization. In addition, not all employees may non-monetary rewards as a moral perspective, because some employees may develop envy among their co-workers if abundantly present in most of the incentive policies. Opportunities A big opportunity for health and wellness program is to widen the controlled areas in health provisions such as insurance policies and discounts on medical services. The company may also generate proper motivation of these programs when medical specialists are very much involved with the program. There should always be continuity with this kind of program because health is a very essential to an individual. In monetary incentives and non-monetary incentives, monitoring units for choosing which of the employees will gain the award should have a regard. In this way, proper evaluation of the programs will provide trust to employees that the awardees deserve. Hence, envy will not have its place in the organization. Threats The health and wellness program should look unto costs prevalently diverse in most health programs like medicines, fees of professionals and other related issues on economic changes in effect to medical facilities. One threat in monetary programs is that there may be possibilities of lost on the best employees if monitoring is not properly achieved. Hence, the probability of giving good services and products may have hindrances. Reflection            As part of this project, I have noticed the essentiality of the company and employee relationship. Seeing how Elmar valued this social interaction, the severity to serve the company is overwhelming yet incomparable to what I have seen on other organizations. Both the company and its employees are very much interested on the productivity and quality of service. Furthermore, I have seen the social impact of the health and wellness project, as it projects how the society has evolved from a simple unit to a larger unit of the company because it affects the employee performance. Monetary and non-monetary incentives are appropriate sources of motivating employees on the vision and mission of the company but proper attention on the monitoring and evaluation of awardees should be considered, as this could affect trust amongst employees. I think these are apparent objectives after the actual placement: Enhance productivity due to reduced absenteeism and proper well-being. Reduced medical costs because of subsequent education of employees on health related issues. Educational activities for employees in areas like Roll in â€Å"Wit Gele Kruis†for yearly check ups and mini health fair. Monetary Rewards has succeeded in increasing productivity. Non-monetary rewards have increased company commitment among employees. Conclusion            Questionnaire results were positive, looking at the overall performance of corporate health and wellness programs. This survey will generally help the family to be aware in eating the right food and proper diet to reduce the medical costs. The mini survey has given positive results and future benefits to most employees. On the other hand, monetary and non-monetary incentives will help in motivating employees of their performance level and commitment to the company. There is also a great probability of preserving and acquiring employees with exceptional talents and skills. Bibliography N.V. Elmar. â€Å"About Us.†2004 29 January 2008 SWOT Analysis. 29 January 2008
Sunday, January 5, 2020
Jobs in the Geography Field
A common question asked of those studying geography is, What are you going to do with that degree? Actually, there are many potential careers for geography majors. While job titles dont often include the word geographer, studying geography teaches young people a wide range of useful skills for the marketplace, including computer, research, and analytical talents that translate well to the workforce. An internship in an area of interest will get your foot in the door and provide valuable on-the-job, real-world experience that will make your resume much more impressive. Here are some options as you begin your job search: Urban Planner/Community Developer Geography is a natural tie-in with urban or city planning. City planners work on zoning, land use, and new developments, from gas station renovations to the development of new sections of the urban geography. Youll work with property owners, developers, and other officials. If youre interested in this area, plan to take urban geography and urban planning classes. An internship with a city planning agency is essential experience for this type of work. Cartographer Those with cartography course backgrounds probably enjoy making maps. News media, book and atlas publishers, government agencies, and others are looking for cartographers to help produce maps. GIS Specialist City governments, county agencies, other governmental bodies, and private groups often need experienced GIS (geographic information system) professionals. Coursework and internships in GIS are especially important. Computer programming and engineering skills are also helpful in this arenaâ€â€the more you know about computers, the better off you are. Climatologist Organizations such as the National Weather Service, news media, the Weather Channel, and other government entities occasionally need climatologists. These jobs usually go to those with meteorology degrees, but a geographer with experience and coursework in meteorology and climatology would definitely be an asset. Transportation Manager Regional transit authorities and shipping, logistics, and transportation companies look kindly on applicants with transportation geography and good computer and analytical skills in their backgrounds. Environmental Manager Environmental assessment, cleanup, and management companies do business throughout the world. A geographer brings excellent skills to project management and the development of papers such as environmental impact reports. Its a wide-open field with tremendous growth opportunities. Writer/Researcher During your college years, youve undoubtedly spent time developing your writing skills, and as a geography major, you know how to research. Consider a career as a science writer or travel writer for a magazine or newspaper. Teacher Becoming a high school or university geography instructor requires additional education beyond your undergraduate degree, but it would be rewarding to instill your love of geography in future geographers. Becoming a geography professor would allow you to research geographic topics and add to the body of geographic knowledge. Emergency Manager Emergency management is an under-explored field for geographers but fertile ground for . geography majors. They understand interactions between humans and the environment, know about hazards and earth processes, and can read maps. Add a bit of political acumen and leadership skills and you have a great emergency manager. Get started in this field by taking hazard courses in geography, geology, and sociology and interning with an emergency management agency or the Red Cross. Demographer For a population geographer who loves demographic data, what could be more rewarding than becoming a demographer working for state or federal agencies to help develop population estimates and other information? The U.S. Census Bureau actually has a position titled Geographer. Interning in a local planning agency would help you get started. Marketer Another way to become involved in demography, the study of human populations, is marketing, where you gather demographic information and get the word out to those interested in the demographics youre researching. This is one of the more glamorous arenas for a geographer. Foreign Service Officer Every country on Earth has a diplomatic corps to represent their homeland abroad. Geographers are excellent candidates for this type of career. In the United States, you begin the process of becoming a foreign service officer by taking the Foreign Service Officer Test. The work can be difficult but rewarding. You might spend years, if not your entire career, away from home, but depending on the assignment, that might be just fine. Librarian/Information Scientist Your research skills as a geographer apply particularly well to working as a librarian. If you want to help people navigate the world of information, this could be the career for you. National Park Service Ranger Are you a physical geographer who needs to be outside and wouldnt consider working in an office? A career in the National Park Service could be right up your alley. Real Estate Appraiser Real estate appraisers develop an estimate of value for a piece of property, researching market areas, assembling data, and using various analytical techniques to provide a number that reflects all market evidence. This multidisciplinary field incorporates aspects of geography, economics, finance, environmental planning, and law. Typical appraisal tools include aerial photos, topographic maps, GIS, and GPS, which also are the tools of a geographer.
Saturday, December 28, 2019
Honor And Recognition For Defending The Freedom Of The...
Soldiers deserve honor and recognition for defending the freedom of the United States. They risk their lives so other Americans do not have to, and they are rightfully thanked for their work. Honoring soldiers is viewed as respectful and lets the soldiers know that Americans value their sacrifices for our country. However, for some people commending soldiers is often more about their own personal gain and self-esteem than about respecting the soldier. Honoring soldiers is often used as an excuse to boost popularity, increase personal satisfaction, and worst of all, to make money. Mention book In Ben Fountain’s Billy Lynn’s Long Halftime Walk, many people approached Billy to congratulate him for his service in Iraq. One lady talked to Billy about watching 9/11 on the news and proclaimed how proud she was that justice was being done (Fountain 44). She conveyed her thoughts concerning the war for a while before asking, â€Å"Which one are you?†to Billy, almost as if she really did not care about Billy as much as she did getting her thoughts on the war out to a soldier. After Billy introduced himself, the woman continued her spiel on how patriotic she and her daughter acted (Fountain 44). Throughout the time the woman spoke Billy, kept quiet and let her continue, a considerate act which showed Billy’s lack of interest in what the woman had to say. The woman talked to Billy mostly to boost her personal satisfaction and pride for her country, instead of to thank Billy forShow MoreRelatedThe Day Of The World War I1370 Words  | 6 Pagesallied nations and Germany. One year later, the anniversary of this official end to World War I was marked to be an honorary day, Armistice Day, for all military personnel who had died defending the United States of America. Armistice Day was the first national recognition and important step towards the care and honor of those who had served protecting the country. Years later in 1938, Congress passed the 11th of November as a legal holiday; in 1954, the holiday was renamed Veterans Day to includeRead MoreThe Battle Of The Confederate Flag1208 Words  | 5 Pagesestablished in honor of white civil war soldier who wanted to preserve slavery in the region. Interestingly, the flag has remained a monumental symbol in the states and is still erected in the front of South Carolina’s state house. For years after the civil war, the Confederate flag was a symbol of pride in the region but later became a white supremacists emblem of racists and criminal gangs like the Ku Klux Klan. The debate of whether to ban and remove the Confederate flag in the United States is attractingRead MoreThe Separation Of Church And State Essay1641 Words  | 7 PagesThe separation between church and state is a debate that continues to grow with tension as the culture of America rapidly polarizes. A long-standing claim that America was founded on Christian doctrine is a common argument in favor o f the church and state to remain together, yet the most commonly used metaphor explaining what the â€Å"Separation of Church and State†contextually means in today’s terms is simply that government and religion should not coincide with one another in any capacity. EvidenceRead MoreThe Legacy Of The Civil War1827 Words  | 8 Pagessacrifice their lives and their homes on the frontlines. The North’s desire for unification and the South’s urge to preserve its institution eventually brought our country into a period of bloodshed. 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As a direct result of conflicts with the USG, AmericanRead MoreFinal Business Model and Strategic Plan5056 Words  | 21 Pagesexisting and new homes, historically low mortgage rates, high rental rates, and the gradual release of pent-up demand created during the collapse of housing. Given this view, we increased our land acquisition and development expenditures for our Built to Honor program from $1.0 billion in 2013 to $1.3 billion in 2014, and have authorized $2.0 billion for investment in 2015. We continue to acquire land under a disciplined process, evaluating e ach project against a 13-point risk-adjusted return scale withRead MoreThe American Indian War : The War Of 1812 And An Airline Jet Plan Crashing Into The Pentagon Essay2896 Words  | 12 Pageswatched as the lives of many regardless of age, race, gender, and ethnicity changed as we witnessed a terror attack unfold on our homeland, the United States of America. The graphic images of the twin towers collapsing and an airline jet plan crashing into the Pentagon portrayed an image of what the American Indian’s must have seen as the Unites States Government (USG) made advances on their ancestral lands, threatening their very livelihood. As a direct result of conflicts with the USG, AmericanRead MoreKill A Mockingbird By Harper Lee1876 Words  | 8 Pagesaccomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted in to the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, her novel To Kill a Mockingbird was voted the best novelRead MoreSame Sex Marriage: a Conflict of Views2256 Words  | 10 PagesBlaine Kinne Period one February 14, 2013 English III Honors Same-Sex Marriage: A Conflict of Views Throughout time marriage equality for same-sex couples has been non-existent. Now, gay rights are at the forefront of political and social reform. Same-sex marriage has recently become a fiercely debated topic; however, only nine states allow same-sex marriage and only a few allow domestic partnerships, because of religion, generational differences, and the general and voting publicRead MorePeriod of Enlightenment8482 Words  | 34 Pagesof the friars; 5.Abolition of the polo (labor service) and vandala (forced sale of local products to the government); 6.Guarantee of basic freedoms of speech and association; 7.Equal opportunity for Filipinos and Spanish to enter government service; 8.Recognition of the Philippines as a province of Spain; 9.Secularization of Philippine parishes; 10.Recognition of human rights. B. Highlights of the Propaganda Movement Dr. Jose Rizal (1861-1896) Josà © Protacio Rizal Mercado y Alonzo Realonda (June
Friday, December 20, 2019
Thomas Jefferson And The Second President Of The United...
As the third President of the United States of America, the author of the Declaration of Independence, founder of the University of Virginia and a founding father of our great nation, Thomas Jefferson had a lasting impact on the way we live our lives today in our great nation. Jefferson throughout his life was known to keep his religious views to himself even once said â€Å"Say nothing of my religion. It is known to God and myself alone.†(Ragosta 7). Jefferson held this belief firm throughout his life and believed that religious freedom was a natural right. This paper will examine how Thomas Jefferson supported religious freedom, why he believed that no man should be forced by the government to believe in a God or taxed to support a specific church, and the impact of Jefferson’s views. Born April 13, 1743 Jefferson was baptised and raised in the Church of England otherwise known as the Anglican Church, which was the church that citizens of America had to pay a tax to in order to support. From a young age Jefferson was surrounded by the Church of England’s methods, ideologies and practices, following in his father s footsteps he was also elected as a vestryman in the Church of England. Additionally he married in the church as well as had his children baptized in the church, and had the Episcopal minister officiate his funeral. However despite his lifelong relationship with the Church of England Jefferson kept his religion to himself, in large due to the fact that he proclaimedShow MoreRelatedThomas Jefferson : The Second President Of The United States1458 Words  | 6 PagesThomas Jefferson was the third president of the United States of American, the second vice president, and one of the Founding Fathers. He was born on April 13, 1743 and Died on July 4th 1826. Thomas Jefferson also signed the U.S Declaration of Independence. Not only did he sign the Declaration of Independence but he was also the Author. The United States was the first country to declare Independence as a colony. He was also one of the most important people of the American Revolution. He was theRead MoreThomas Jefferson Was The Second President Of The United States Of America1671 Words  | 7 PagesThomas Jefferson was the third president of The United States of America and one of the most influential founding fathers in American history. Thomas was born in Shadwell in Albemarle County, Virginia in 1743. His father Peter Jefferson was a well respected planter in Virginia. Not much is said about Jefferson s early life due to the Shadwell fire. The Shadwell fire destroyed many of Jefferson s person recollections in 1770 leaving much of his early history and his development into an AmericanRead MoreThe First Five Presidents Of The United States Essay1596 Words  | 7 Pagesfirst five presidents of the United States impacted the United States greatly and their names were George Washington, John Adams, Thomas Jefferson, James Madison, and James Monroe. The president I think that impacted the U.S the most was George Washington who was in office for eight years (1789-1797). George Washington who was the commander in chief and led the army in the Revolutionary War and gained freedom from Great Britain at that time there was thirteen colonies in the United States. In 1783Read MoreThe First Five Presidents Of The United States1233 Words  | 5 Pagesfirst five presidents for the United States impacted the United States greatly and their names were George Washington, John Adams, Thomas Jefferson, James Madison, and James Monroe. The president I think that impacted the U.S the most was George Washington who was in office for eight years (1789-1797). George Washington who was the commander in chief and led the army in the Revolutionary War and g ained freedom from Great Britain at that time there was thirteen colonies in the United States. In 1783Read MoreThomas Jefferson And His Achievements And Political Decisions1262 Words  | 6 PagesThomas Jefferson Thomas Jefferson, one of the most well-known presidents in American history, was the third president of the United States, and was known as one of the Founding Fathers, for he is one of the principle authors of the famous Declaration of Independence. Thomas Jefferson is an important factor of the development of the United States. This leading figured has influenced the prosperity of the America’s with his achievements and political decisions, regarding the United States JosephRead MoreWho Is Thomas Jefferson?993 Words  | 4 Pages Who is Thomas Jefferson? Matthew Backlin United States History 1 A CP October 18, 2015 Who was Thomas Jefferson? Most people just think of him as the man who wrote the Declaration of Independence or just one of our many presidents. That’s not the case. Jefferson was more than that, He was a very intelligent man and a loving father and grandfather. Thomas Jefferson was also an inventor and one of the most significant men in the history of makingRead MoreEssay The Burr Conspiracy948 Words  | 4 Pageseffectiveness of the United States democracy. II. Aaron Burr Aaron Burr was born in Newark New Jersey on February 6, 1756, and Burr was educated at what is now Princeton University. Burr joined the Continental Army in 1775, and rose to the rank of Lieutenant Colonel. Burr was appointed attorney general of New York in 1789 and served as a United States senator from 1791 to 1797 (Onager CD-ROM). In the Election of 1800, Aaron Burr was the running mate of Republican candidate Thomas Jefferson. AlthoughRead MoreThe Legacy Of Thomas Jefferson1060 Words  | 5 PagesThomas Jefferson was born April 13, 1743, in Shadwell, Virginia. His mother was Jane Randolph Jefferson, his father was Peter Jefferson, and he was the third of ten children. As a child he liked to explore in the woods, play the violin, and read. In 1757 he started attending a private school run by Reverend William Douglas and Reverend James Maury in which he studied Latin, Greek, mathematics, and literature. After studying there for three years he went to The College of Willi am and Mary in WilliamsburgRead MoreThomas Jefferson, Man Of Citizens1000 Words  | 4 Pages Thomas Jefferson†Man of Citizens†Tamika E. Johnson Delaware Technical Community College Thomas Jefferson, a spokesman for democracy, one of American’s Founding Father, the principal author of the Declaration of Independence, and the third President of the United States from 1801–1809.Thomas Jefferson was born on April 13, 1743, at Shadwell plantation in western Virginia. His father, Peter Jefferson, was a successful planter and surveyor and his mother, Jane Randolph Jefferson came fromRead MoreThe Historical Perspectives Of The Columbus Day Became A National Holiday Essay1747 Words  | 7 Pagesknew how in fourteen hundred and ninety-two Columbus sailed the ocean blue. His discovery of America, and not the Indies as he originally thought, would be significant in history. Thus, Columbus Day became a national holiday in the United States in 1937 under President Theodore Roosevelt and would later become a national holiday in 1971. It signified the â€Å"celebration and commemoration of Christopher Columbus’ discovery of the New World†(Hitchm ough). However, Columbus Day also sparked controversy
Thursday, December 12, 2019
Brand Identity & Brand Performance of Apple-Samples for Students
Question: Discuss about the Corporate Brand Identity and Brand Performance. Answer: Introduction The report talks about the corporate brand identity and brand performance. Apple Company has been selected to explain the brand identity and performance. Apple Inc. is one of the biggest brands in the world. The report presents a brief overview of the apple brand strategies and it also explains the SWOT and CBBE model of this company. Another side, it provides some suggestions for future performance of the Apple Inc. Corporate brand identity Corporate brand identity is the combination and arrangement of a company logo which includes typestyle, logo visual, and name, tagline and description statement used with a company logo that communicates a three and four words message about the company business and values (Hatch Schultz, 2008). Why brand identity is important The brand identity plays a significant role for every company. The significant of brand identity are discussed as below: Personality: A brand identity presents the values and personality of the company brand. Therefore brand identity should be effective to communicate the corporate overall message and it should promote the business goals. Consistency: The corporate brand identity creates and develops a consistent message in the market. Hence, it plays important role to maintain consistency in the market. Differentiation: A brand identity helps to differentiate the company business from the competition. Awareness: A brand identity creates and increases awareness of the customers in the market. Loyalty: An effective and valuable brand identity can help to build and maintain loyalty and trust among customers (Heding, Knudtzen Bjerre, 2008). Background of Apple brand Apple brand has been selected for this report. Apple Inc. is an American multinational technology corporation which was founded by Apple Steven Wozniak and Steven Jobs on 3 January 1977. It provides innovative and effective products and services to customers. The apple logo is one of the best logos around the world. It is the ninth biggest company in the world by revenue (Hayes Kruger, 2014). Apple products The Apple products include iMac, iPod, Apple II, iTunes music store, iBook, iPhone Smartphone, iPad tablet computer, the Mac personal computers, Titanium power book G4, Apple watch and keynote. Apple branding strategy focuses and monitors on the emotions. It provides online services also such as iCloud, iOS app store, iTunes Store, and Mac app store and apple music. After Samsung, it is the second largest company in mobile phone manufacturer. It enjoys largest brand loyalty in the world (Montgomery, 2008). Target customers Teenagers, adults, business people, young children and kids are considered the target customers of Apple Company. Teenagers and college students use iPods and pads for many reasons. Business people use apple products to finish the work with more efficiently and to communicate and converse with clients. Adults use Apple products for daily routines work such as calls, phone, map, directions, cameras and internet connections. Apple target customers play significant role by revenue and profits perspective of the company (Gandomi Haider, 2015). Competitors and geographical performance There are many competitors of Apple Inc. and the company always tries to beat and overcome on its competitors. Google is the most important competitor in real term of Apple Inc. Samsung also considers the biggest competitor of Apple Company because Samsung steals the ideas and plans of apple company, reproduce them and sell them products less than Apple prices. Samsung is producing TV, Tablet, and smartphones at lower standard and prices than apple and Ipads. PayPal, amazon.com, Dell, Google, and Microsoft are the other competitors of Apple company. It plays important role in Smartphone industry. In this industry there are various competitors of Apple Inc., they are such as Nokia, Microsoft, HTC, Blackberry, Samsung, and Google. On the other side, Apple measures the geographical performance of the company. The geographical performance of apple is unique and effective compared to other competitors. Apple has an excellent executive management team and it makes an effective business str ategy to expand its business. The geographical performance plays a significant role in the progress of Apple Inc. It uses some geographical models also to measure the performance of the business as well as employees (De Wit Meyer, 2010). The apple revenues and geographical segment revenue for the fiscal year were approx 2015 $234 billion revenues and Net profit of $53 billion. Apples Points of difference and points of parity Apples points of difference focus on discussing how iPhone 6 plus competes with other Android Smartphone brands areas that generate a point of difference for the brand. While points of parity focus on discussing how and why iPhone 6 competes with other Smartphone brands in all the areas that generate a point of parity for the product and brand. The point of difference makes the product unique and effective from other competitors in the same product group towards benefits and attributes. It means consumers do not find the same products in another competitive brand. On the other hand, the point of parity does not make the product unique and effective compared to the other brands (Shneiderman, 2010). Positioning statement Positioning statement refers to the values and significance proposition plans of product to the target market. Positioning implements all the key elements of the marketing mix such as price, product, place, and promotion. The company makes good vision and mission statement to the progress of the company. Positioning is the process of identifying and analyzing an appropriate and suitable market for the product and services (Gupta, 2014). Apple brand performance Apple company uses the Apple brand to become compete and successful across the various competitive market in the world. The demand for Apple products is increasing day by day. It offers good customer services by selling its product in the market (De Chernatony, 2010). It is using innovative and excellent technology for products to attract its customers. The Apple iPhone sales are showing in below diagram which is increasing year by year. (Source: Business Insider, 2016) A survey is being conducted about the Apple smart phones. There are some general and specific questions have been given here to conduct the survey. They are discussed as below. General questions Question 1: Have the people purchased the product from Apple Inc.? Question 2: Are they satisfied with the product quality? Specific questions Is Apple Inc better, the same, or worst than other brands? Why do persons think Apples products are more popular than competitors? 5 person opinions have been taken to answering these above-mentioned questions which are discussed as below. Person 1: The first person answers that he has purchased the products of Apple Inc and he is fully satisfied the services of Apple Inc. In his opinion, apple brand is the best brand than other brands in the world. He tells that apple products are much better than other products. Person 2: The second person tells that he has not purchased Apple Inc. products but he has heard the services of Apple Inc. So he wants to purchase the products of Apple in future. But he thinks that apple brand is good than others. Person 3: The third person gives the unique and different opinion that he does not want to use the Apple products due to high prices of the brand. So he will not buy the Apple products in future. Person 4: The fourth person tells that features of Apple Inc. are not good than other brands like Samsung, Microsoft. There are some limited features available in Apple products. Person 5: The fifth person shares his opinion that services of Apple products are good but too much costly. So he suggests that Apple Inc. should reduce the prices of products. CBBE model of Apple Inc. The customer brand based equity model is developed by the Kevin Lane Keller. It is the way to analyze and identify the value of the specific brand in the minds of consumers. It increases the popularity of the apple brand and increases the options of profitability of the brand. This model gives guidance to Apple managers for analyzing the marketing programs which can be helped to improve the values of the company brand. If the company has effective CBBE model then it can achieve the higher profit and revenue and it can achieve the goals, vision, and mission of the company. This model is essential for the successful brand management. There are four factors CBBE model such as brand loyalty, brand awareness, brand association and perceived quality (Keller, Parameswaran Jacob, 2011). SWOT analysis of Apple Inc. The SWOT analysis is very useful to Apple Inc Company to identify and analysis of strengths, weaknesses, opportunities, and threats of the company. SWOT analysis is used by the managers and leaders of the Apple Inc. The SWOT analysis of Apple Inc. is discussed as below. Strengths: SWOT analysis helps to identify and analyze the highest strengths of the company. There are some strengths of Apple Inc are such as highest profit margins and revenue, strong brand image and effective innovation process. Apple is known for the innovative and intensive growth business strategies. Weaknesses: SWOT also analyzes and identify the weaknesses of the apple company. Weaknesses create barriers and obstacles in the organization. There are some weaknesses of the company like high selling prices and cost and limited distribution network. It also imposes restrictions on the business strategies (Wheelen Hunger,2011). Opportunities: The opportunities play a significant role in the business of the company. Opportunities affect the business strategies of the association. There are some significant business opportunities of Apple Inc. which are discussed as below. Creation and formation of new product lines Distribution expansion network Rising demands for Smartphone and tablets Through the opportunities, the company can expand and explore its business and various products. The company can beat and overcome on competitors through these effective opportunities. Threats: SWOT analysis of apple identifies and focuses on the threats which present in the market and environment. The threats of the company are such as imitation and aggressive competition. All these threats influence the growth of the business. So the company should take suitable and appropriate actions to prevent all these threats (Thompson Martin, 2010) Suggestions for future performance of Apple brand There are some suggestions are providing for the successful future performance of the apple brand. They are discussed as below. The company should make good and innovative marketing strategies to take the benefits of the brand and it must develop some new products also. The company should make unique vision and mission statement for the growth of the business. A generalized company mission and vision should be implemented at every age of the hierarchy. The company should develop the innovative culture for the employees and members within the organization. It should shift and assign more responsibilities to COO for the future transition. Apple Inc. should explore and expand various retail channels to maximize and achieve potential sale and profit and it should minimize the various risks in growing market. It should build and maintain brand reputation, loyalty, and trust for the achievement of goals and objectives in the future. The company should expand and develop new products and services and it should maintain good communication with investors (Guffey Loewy, 2010). The company should maintain good economic position to increase its market share in the market. It should improve its website sale system to create and maintain convenience for its customers. It should reduce the prices of products and it should maintain the same quality standards. The company should focus on the differentiated lifestyle branding of the products. It should improve the quality and standard of products and services and the company should improve the brand position and it should expand its business through geographical basis (Coronel Morris, 2016). It should invest highly amount in the business to expand its market and it should create and develop effective opportunities to local professionals in their countries which would provide support to real customers for accumulating the needs and requirements. It must produce and develop customized products and services so the people can use them globally. It should not waste the resources and it should provide medical facilities to employees so than perform good work. A global communication process should be introduced by the company to communicate with investors and shareholders. The company should provide adequate and regular training to employees and it should provide proper facilities to employees. It should enhance the co-branding to reduce the cost of products. It should critically focus and evaluate the secondary brand association, point of parity, point of difference and different target groups (Osterwalder Pigneur, 2010). Conclusion The report is based on the corporate brand identity of Apple Company. It explains the significance of corporate brand and its performance. Now it is concluded that Apple Inc. is performing good work day by day but still some improvements are needed. The company should develop new technologies and it should produce some new and innovative products References Coronel, C. and Morris, S., 2016.Database systems: design, implementation, management. Cengage Learning. De Chernatony, L., 2010.From brand vision to brand evaluation: The strategic process of growing and strengthening brands. Routledge. De Wit, B. Meyer, R., 2010.Strategy: Process, content, context. Cengage Learning EMEA. Gandomi, A. and Haider, M., 2015. Beyond the hype: Big data concepts, methods, and analytics.International Journal of Information Management,35(2), pp.137-144. Guffey, M.E. and Loewy, D., 2010.Business communication: Process and product. Cengage Learning. Gupta, R.K., 2014. Secrets of Building a World Class Brand.Siddhant-A Journal of Decision Making,14(4), pp.344-356. Hatch, M.J. and Schultz, M., 2008.Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. John Wiley Sons. Hayes, A.W. Kruger, C.L. eds., 2014.Hayes' principles and methods of toxicology. Crc Press. Heding, T., Knudtzen, C.F. Bjerre, M., 2008.Brand management: Research, theory and practice. Routledge. Keller, K.L., Parameswaran, M.G. Jacob, I., 2011.Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Montgomery, C.A., 2008. Putting leadership back into strategy.Harvard business review,86(1), p.54. Osterwalder, A. and Pigneur, Y., 2010.Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley Sons. Shneiderman, B., 2010.Designing the user interface: strategies for effective human-computer interaction. Pearson Education India. Thompson, J.L. and Martin, F., 2010.Strategic management: Awareness change. Cengage Learning EMEA. Wheelen, T.L. and Hunger, J.D., 2011.Concepts in strategic management and business policy. Pearson Education India.
Wednesday, December 4, 2019
Efficiency Wages Models of Unemployment †MyAssignmenthelp.com
Question: Discuss about the Efficiency Wages for Models of Unemployment. Answer: Introduction: The economy of Greece has been going through a lot of turbulence and its repercussions have affected many indicators of macroeconomics. Unemployment is one such macroeconomic indicator of the country which has been severely affected. The aim of this paper to answer questions related to the unemployment in Greece. The unemployment of Greece is measured by taking the percentage of the labours who are working out of the total workforce of the country. In the case of Greece, the unemployment has been similar to the figures of European Union as a whole till 2008 (Farber Valletta, 2015). However, due to the financial mismanagement and the crises after the year 2008 the unemployment rate fell sharply compared to the European Union. There are two types of problem in the country in terms of unemployment. First one is the long run unemployment which is also called the natural rate of unemployment. This is not the result of the mismanagement it has committed in the past. Another problem of the economy is the cyclical unemployment which fluctuates around the normal rate as a result of the changes in the business cycle and the national product of the economy. Menzio (2016) stated that negatively sloped GDP of the country also reflects in the employment of the country as well. According to the figure 2, the falling GDP of the country shrank the economy increasing the frictional unemployment in the economy. In the case of Greece, the unemployment rate is not measured correctly as it does not include many types of individual in the overall labour participation of the country. Kaplan Menzio (2016) pointed out that it does not include the individuals who have stopped looking for jobs. Taking advantages of inaccuracy the individuals, despite not being unemployed claims the benefits from government increasing the burden of the government even more. Since the financial crisis in the year 2008, the overall GDP of Greece started to fall at a steady rate. Hence the long term problem of the country in terms of unemployment is increasing normal rate unemployment which has increased to 20.1% in the year 2016. Apart from that, the short run short run cyclical rate of unemployment is also there relating to the fluctuations in the business cycle of the Greek economy. The main reason for the unemployment in case of Greece is the lowered foreign investment in the economy. Job market shrank following the crises survived by the country in the year 2008. Therefore the shortage of demand for labour is the main cause of unemployment in case of this country. The government of the country, in order to increase the labour productivity, introduced the efficiency wage in the year 2009. However, as the theory suggests the unemployment of the country increased more than the increase in the productivity of the labour. Frictional unemployment is the major component of severe unemployment in case of Greece. Since the dip in the GDP of the country, the average time to get a job has increased and hence the frictional unemployment increased. Structural unemployment in Greece arose as the labour requirement for unskilled labour reduced. These unskilled labours were of no match for the existing technical jobs of the economy leading to an increase in the structural unemployment. Currently, the unemployment figure of Greece stands at 20.1% which is very high compared to the other nations of the world. It is in equilibrium only because of the presence of demand for skilled labours. It is recommended to the government to increase government spending against increased inflation as it would stabilise the unemployment rate of the country. Reference Farber, H. S., Valletta, R. G. (2015). Do extended unemployment benefits lengthen unemployment spells? Evidence from recent cycles in the US labor market.Journal of Human Resources,50(4), 873-909. Kaplan, G., Menzio, G. (2016). Shopping externalities and self-fulfilling unemployment fluctuations.Journal of Political Economy,124(3), 771-825. Kroft, K., Lange, F., Notowidigdo, M. J., Katz, L. F. (2016). Long-term unemployment and the Great Recession: the role of composition, duration dependence, and nonparticipation.Journal of Labor Economics,34(S1), S7-S54. Weiss, A. (2014).Efficiency wages: Models of unemployment, layoffs, and wage dispersion. Princeton University Press.
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